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Articles and Tutorials on web design, email marketing, and running a successful online business.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

087: 5 Traits of A Successful Web Design Business Owner

You want to run a web design business that is successful? Of course, you define what success is and it will be different at each stage of your business. And to create that success, you need to develop the traits that will help you get where you want to go. These are the traits that will not only help you achieve that revenue goal you are aiming for but also help decision-making easier, serving your clients better, and even articulate yourself better in both client communications and content creation. It’s a win-win-win!

So let’s get into some of those traits that I believe have helped me tremendously to move the needle in my business in recent months.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

086: Inner-Circle Method of Finding Your First or Next Web Design Client

Finding your first client as a new web designer might feel like climbing Mount Everest - an arduous, unfamiliar and challenging endeavor. But once you have the right approach and strategy, it doesn’t have to be. In this article, I will share with you one of many (web design) client finding strategies that you can put into practice today.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

084: How to Grow Your Web Design Business Using the BBB Strategy

On your journey to building a successful design business, you will inevitably run into challenges. These are the bottlenecks to your progress. Each challenge, once you overcome it, brings you to the next level. Solve for the bottleneck and you unlock the next level. Knowing what kind of a challenge you are facing will help you tremendously in breaking through that bottleneck. In this article, I will share with you how to spot bottlenecks and ways to solve them using the Business Bottleneck Breakthrough Strategy.

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083: 6 Ways to Save Time in Your Business with Squarespace Scheduling

6 Ways to Save Time in Your Business with Squarespace Scheduling

Workflows. Processes. Systems.

Making the most of these will surely help you save time and streamline your business. But what if you can use a tool that not only saves you time but also opens up a streamlined way to generate new revenue in your business?

Enter Squarespace Scheduling.

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082: How to Open A Free Trial on Squarespace - the Exact Steps Demo

How to Start A Free Trial On Squarespace

It’s important that you get a feel of the website building platform before you go ahead and hire a designer or start building your website yourself. So how do you do that? Start with a 14 day free trial. You won’t need a credit card. Just an email address.

So here’s how.

There are at least 5 good reasons why I think so:

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081: 5 Reasons Why I Love Squarespace: The Best Website Builder for Online Entrepreneurs

5 Reasons Why Squarespace Is the Best Website Builder Out There for Online Entrepreneurs

As you might have guessed, as a Web Designer who specialized on Squarespace websites, I am a big proponent of Squarespace for building your online presence. If you are an entrepreneur of any kind - whether you are an author, an artist, or a creator or if you are someone who has an idea, someone who wants to inspire and impact positive change, Squarespace is your platform - the best platform in my opinion and experience.

There are at least 5 good reasons why I think so:

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One Person Business Sophia Ojha One Person Business Sophia Ojha

074: Squarespace SEO: 22 actionable things you can do (Part One)

Getting your website found on Google search results is one of the biggest goals of website owners. Whether your site is built on Wordpress, Shopify or Squarespace, good SEO (search engine optimization) strategies are key to your site showing up on the first page of Google for keywords specific to your business. Here is part one of my Beginner’s Guide to Squaresapce SEO. Read more…

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One Person Business Sophia Ojha One Person Business Sophia Ojha

073: Sell Your Course Before You Create It

Let’s say you are a service professional. You are trading your time for money. You are serving your clients one on one. Now you are thinking how can I leverage your time?

Well, one way to do it is to package your services into an online course. But creating an online course involves a lot of time investment and money and know-how on how to set things up. Read more…

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One Person Business Sophia Ojha One Person Business Sophia Ojha

069: Dare to Create - Two Questions to Ask Yourself Before You Create New Content

Creating content consistently is important but the road is filled with challenges. I share a few thoughts from my two years of building my business and creating content and the two questions that guide me when I create a new video or blog.

My biggest lesson was "Show up consistently." For the full story, click to see the rest of my blog + video.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

068: How I increased my pageviews by 113% in 5 months

Creating content for your readers is an important part of growing your business and website traffic. That's something I learned first hand this year after analyzing my website stats (statistics). 

In this blog, I share with you the exact numbers from my Analytics panel (yes, screenshots are included) and the exact steps that I took to achieve a 113% increase in pageviews when comparing the first five months of 2018 and 2019.

My biggest lesson was "Publish useful content weekly" and "Look at your own path of progress." For the full story, see the rest of my blog:

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One Person Business Sophia Ojha One Person Business Sophia Ojha

067: Three things you should know about doing a live workshop series

Recently, I conducted a three-part live workshop series (90 minute each) called “Host Your Course”. I enjoyed doing it very much but also learned some important lessons. I’ve decided in which scenarios I would use a live workshop method and in which scenarios I’d rather use the online course method. I share all of that in this blog article to help you in your business when it comes to creating paid information products.

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065: Why you should batch process everything you can in your business

One of the best things I learnt about running a business is the importance of creating good content for my audience. It is a powerful way to make a connection with exactly those people who are looking for solutions that your content can help solve. Email makes if possible to keep your business “top of mind” for your readers/clients.

The other best thing I’ve learnt is to organize and streamline my business activities using batch processing. This can be done very easily using automation tools that are already in place. Case in point: scheduling out emails in advance.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

This is what you can expect from me in 2019!

This new year is potent with new possibilities. Know that as each week goes by, I will be creating new opportunities for you to learn, grow and take your business to the next level. 

I recommit to my goal of helping you transform your Squarespace Website into a revenue-generating business asset. Here's a glance at what's in store for you this year from me at sophiaojha.com.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

052: Do this One thing to get to know the real needs of your audience

Do this one thing to get to know the real needs of your audience: Ask them!

For the longest time, I thought that understanding my audience meant researching the type of questions my target audience is asking on online forums, in Facebook groups and on blog comments of other businesses. But I didn’t look at the golden opportunity that lay right at my finger tips - my own email list.

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051: Asana Vs. Trello: Which productivity app I use in my business.

Recently, I took my annual three week break to rest and rejuvenate and c oming back from the break was a challenge on top of dealing with a massive jet lag from a 25 hour flight around the world. So I jumped into my Google Calendar and my handy-dandy paper notebook/calendar to start jotting down my upcoming projects and tasks. But I yearned for a unified system, a mothership of sorts for all my tasks, goals and projects. What I found from my afternoon of playing around with two apps on my shortlist is that I totally love Asana. But not so fast. You will see the reason why Asana is my preferred productivity app.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

050: Why I am taking three weeks off and the 8 mistakes I’m learning from

I usually don’t blog about the entrepreneurial journey here on the blog but I do think it is relevant because, you, as my reader, get to know a bit more about the person behind the words and videos that show up on this site. I am taking my first three week break of my working year starting this month and going into October and I feel this is a good time to share what the backstory to this break is.

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