086: Inner-Circle Method of Finding Your First or Next Web Design Client
Finding your first client as a new web designer might feel like climbing Mount Everest - an arduous, unfamiliar and challenging endeavor. But once you have the right approach and strategy, it doesn’t have to be. In this article, I will share with you one of many (web design) client finding strategies that you can put into practice today.
If finding your first client or even your next client is what you are trying to solve, then I’ll guess that you are working on solving through the bottleneck in the first quadrant of your business. I highly recommend that you read through blog article No. 84 which outlines the four categories of your business (quadrants) as well as introduces you to the Business Bottleneck Breakthrough strategy that you can use over and over as your business grows.
See that article here: 084: How to Grow Your Web Design Business Using the BBB Strategy
So this category you are working on solving is Marketing which includes any action you take to create traffic to your site and to build visibility of your business and specifically of your services. You need to start getting the word out about your web design business and let people know what your business is about and that you are ready to serve new clients.
What do Web Design Clients Need?
Now, think about what do clients need before they can hire you? And here we are talking about people who know they need a website and are in the market for a web designer. These clients are already informed about what they need (their pain point) and have some sort of an urgency to get the website made.
They first need to:
1. know that you exist. They need to have seen your website or your content online or seen you in person or seen your business info in print somewhere.
2. they need to see that you can deliver what you say you will deliver. They need to see a portfolio or some kind of a qualification and expertise.
So let’s target the second need first - the need to see a portfolio. We address this first because if you don’t have a portfolio, then even if they know that you exist and find your website, they are less likely to hire you without a proof of your expertise. So let’s prepare your business to receive those clients by building a portfolio, building that credibility factor first.
But as soon as I said that, it sounds like a catch 22, right? How do I build a portfolio, if clients don’t hire me, and if they don’t hire me, how will I build a portfolio?
Don’t worry. Here’s my solution out of this dilemma:
Build a portfolio that you can then use to find your ideal clients in the future.
Reach Out To Your Inner-Circle
As a brand new web designer, what will be the quickest ROI (return of investment) of your time so that you can quickly build out a portfolio? The answer: reaching out to your inner-circle. You can reach out to your family, your friends and close relatives and let them know that you are doing web design and offering that as a service.
Now reaching to friends and family may not sound that exciting. But I am not talking about contacting every friend and family member. Consider a handful of close people at first whom you feel comfortable of reaching out. It’s quite likely that they may have a side-hustle or a project they would love to have a website for but they never told you about it.
Bank On Your Existing Social Capital
Why do I suggest reaching out to your inner-circle? Because these are the people with whom you have the greatest social capital. In other words, they already know, like and trust you. You don’t have to convince them of your skills. They know you and are familiar with what you are capable of and can trust you even without you showing them a portfolio. Plus, they know you can’t run away - they most likely know where you live. LOL.
That’s why you can very likely convince them to give you a chance to build a website so that you can create your first or second website and build out a portfolio. And this is what you need ⏤ a portfolio of websites to showcase that you know what you are doing. This is what will help you get out of your inner-circle pretty quickly and start getting clients outside of friends and family.
How many sites to aim for? My suggestion is to aim for minimum 3 and maximum 6 for your starting portfolio.
And just because you are building sites for friends and family, doesn’t mean you’ve gotta do it for free. You may not charge your full going rate that you are aiming to be hired for but a nominal fee will help them be invested in your project and value your work. You may feel the need to undercharge enormously for your first website and hey, if it’s for your mama or papa, don’t sweat it. There’s so much they have done for you that very likely that cutting them a deal won’t be a big deal! Most important is to get that portfolio of 3 to 6 websites created and under your belt.
This strategy of reaching your inner-circle is a great one for starting web designers. But it can literally be used any time in your career. Of course, as you become more established you will want to get paid like a business-owner ⏤ appropriately. There are other strategies that you can put into place once you have exhausted the friends and family inner-circle. And I will be sharing with you those ideas in my upcoming blogs and videos.
Action step: Think of 3 people whom you can reach out to today and offer them to build a website for your portfolio. Jot it down and see how that feels. Then write or call the first person you feel inspired to reach out.
Peace,
Sophia
