089: Social Media: To Do Or Not To Do?

Earlier this year as the pandemic was just getting its hold on American soil, I quit all my social media except for my YouTube channel. I closed down my Facebook account, Pinterest and Instagram. I didn’t have a Twitter account so nothing to be done there. Although this is not a strategy that fits everyone, for me it was the right action that I needed to take to make some big changes in my life and my business. And it worked! In this article, I want to share the reasons why I quit, what transpired in my business during the time after I was social media-free and how I am intentionally coming back to social media. I want to share all of this in hopes to help anyone out there who is feeling overwhelmed by social media and is bombarded with mixed messages about both the pros and cons of participating in it.

Al’right, let’s dive in.

1| Why I quit social media in March 2020 and should you do the same?

As you may remember, March was an increasingly tense time here in the USA as the virus was spreading rapidly across the country. In the region where I live, people were still not seeing the growing intensity of the situation and my social media feed was being bombarded with posts from both people who were pro-masks and those who thought that we are just in for another type of a flu. My mind was influenced by this and I was getting obsessed with trying to sharing data to inform. So I took upon the role of information-sharing on my Facebook page. I was stressed by people not wanting to do the bare minimum of wearing masks or keep social distance. I spent many hours researching stats about the virus from University websites as well as various news sources and would post links to “inform” those who were not getting the news about the rapid spread and what we can do flatten the curve. Clearly, this was affecting my focus, my time and results at work.

On top of that, I also felt that if I wanted to succeed in business, I needed to be on all social media platforms, well, at least on the big ones - FB, Insta, Pinterest, Twitter. But as a solopreneur, this was just a bit too much to handle. Plus, I was not really good at any of the platforms, let alone all of them. And I also wanted to publish on my blog weekly.

Enter: overwhelm!

What I found out was that although social media was a way clients were finding me, when I looked carefully at my stats, it was really only my YouTube channel that brought me paying clients (many of them actually mentioned that that’s how they found my website). So I knew that YouTube was working but everything else was just creating a sense of overwhelm for me. Besides, I was spending way too much time scrolling my social media feed.

I am inspired by what immense successful folks do and there are stats noted in this Business Insider article that show that millionaires spend on average two and a half hours a week on social media versus 14 hours that the average American spends on it. My situation was less than 14 but enough to drag down my use of time in an effective way.

I considered just doing a social media detox and go off of it for a couple of weeks. But I had a feeling I needed to do something more drastic to send a clear message to my brain. Finally, I decided that I had to quit cold turkey. This may be what you need to but I won’t make that as a blanked suggestion for everyone because your needs may be different. But for me it was the right thing to do at that time because without any social media accounts to “waste” my time on, I found other rather useful ways to use my time which I will come to next. I also re-watched a Ted talk on why you should quit social media by Cal Newport, author of Digital Minimalism and I was inspired to make the leap.

Question: How is your relationship with your social media accounts and activities? How is it affecting your results in your business and your family life and your relationship with yourself? Is it time to reassess how you use it? How can you be more intentional in using social media for your business?

2| What was the impact of quitting social media?

There were several positive changes that transpired when I quit social media in March 2020. These changes were both in business and personal and here are a few of them:

1. I read 20 books last year, more than I did in 2019.
2. I opened up to new opportunities for my business that made a tremendous impact.
3. I substantially increased my business revenue in 2020, markedly more than 2019.
4. I actually connected with a lot more friends than I have, not just compared to 2019 but in the last few years even!
5. I was more present with my husband and my kitties.
6. I took care of my home in a way that I now have the most organized home and belongings I have ever had.
7. I had greater peace of mind as I was not incessantly worrying about the world and focused on my zone of influence.
8. This peace of mind allowed me to be more present with my clients and serve them generously.
9. My focus was not drained by distractions. More focus, less distraction.
10. Learning to say “No” to what was not good for me or was not working for me.
11. Being in touch with real people in more meaningful ways.

I’d say generally I was much more conscious and present in my day to day activities, had more focus and less distraction.

One of the most important side-effect was that my sense of belonging increased. The friends that I would have lost touch with by dropping Facebook, actually found other ways to stay in touch with me: via whatsapp video chats and Facetime video calls. It seems that on Facebook, we felt that we kinda knew what was happening in each others’ lives because we were watching and reading the posts. This sadly superseded real communication and real connection. Having no Facebook account, meant that we had to reach out in more meaningful ways and that has been especially powerful and a real solace during the lockdowns and the forced isolation due to the pandemic.

This connection was immensely important for me as it build a sense of belonging, friendship and sisterhood which helped to keep a happy mind when serving clients. And serving clients when in a happy mind is much more fun, right?

Question: What could be the benefits of a social media detox (or on the extreme case like me - quitting social media)? How would you show up in the world differently? How would you show up to your family and friends (your animals) and in your business to your clients differently?

3| How I am re-instating my social media portfolio in 2021?

Having such positive results not having social media, why then am I even considering to reinstate it in 2021? You see, I needed to quit social media and get to tabula rasa, a blank state, in order to remove the thing that was in my way (distraction) and to understand what I wanted.

Now that I know the benefits of not having social media, I am in a better position to strategically use it for my business goals as I know there are certain benefits of it that I do want to take advantage of. The benefits include building a brand identity, connecting with clients and colleagues, gaining search engine visibility to name a few. Plus, I am putting into place better structures so that it will not consume my time and attention.

How will my social media activities look like then?
I will be active on just this social media platform:
1. YouTube.
2. Twitter Update September 2023: I am now adding Twitter (link in the footer).

3. Pinterest and Update August 2021: I am dropping out of Pinterest again.
4. Instagram Update August 2021: I am dropping out of Instagram as well again.

YouTube is a huge source of client projects and it allows me to serve meaningfully to people with useful content. I will continue to post tech tutorials around web design and email marketing with a focus on Squarespace and ConvertKit. I will also be posting content that will be specifically serving budding web designers who want to build a successful web design business. As of August 2021, YouTube will be my one and only social media platform of choice.

Pinterest is a search engine powerhouse and your content is quite evergreen. Instagram allows people to more closely connect with me on a human level and I will use it specifically to present the person behind my business (me) on a personal level, including the occasional business tips and announcements. Instagram is also a wonderful way to build relationships with my colleagues in the web design field as well as other entrepreneurs that I admire and want to connect with.

Update as of Aug 2021: I am leaving Pinterest and Instagram to focus on YouTube. I want and need to declutter and focus my activities.

Question: What would a newly crafted social media strategy look like for your business so that it’s helpful and beneficial to you and your business instead of a source of overwhelm and burden?

I will be reassessing my social media engagement periodically and I am certain there will be refinements on how I show up on social media. But one thing that will continue to guide me is the question: how can I best use my time and resources to serve my clients, grow my business and grow as a person, so that it creates greater peace and harmony for myself and others.

I hope that this article has been helpful to you in how you approach the question of social media for your life and business. Let me know in the comments what your experience has been as I’d love to know!

Warmly,
Sophia