With the start of the new year, you may be thinking of giving your website a fresh new look. But before you scroll through new templates or change up the font or the color, I suggest you look at your website and ask yourself this question:

Is my website clearly presenting my no. 1 goal to my visitors within seconds of them arriving on the site? This single question will prove to be more effective in using your website to help realize the goals you have for your business.