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Articles and Tutorials on web design, email marketing, and running a successful online business.
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124: Idaho = potatoes?
Whether or not you like potatoes, can we agree that Idaho sums up to more than that?
Maybe, maybe not. But why am I talking about Idaho today?
100: Turbo-Charge Your Email Marketing with Evergreen Lead Magnets
I am celebrating. 🎉 My article just got published on Honeybook's website!! And to celebrate, I am sharing an in-depth 45 minute video presentation in which I show you how to implement one of these lead magnets (a digital library) using ConvertKit.
It's called, Turbo-Charge Your Email Marketing with Evergreen Lead Magnets (Within An Afternoon)
099: How to Add Social Media Icons to Default ConvertKit Templates
In today's video + blog, I am showing how you can customize the default email templates of ConvertKit using some code in the HTML block. Follow my step-by-step guide so you can format the template specifically to add custom branded social media icons and better serve your email marketing clients.
064: How to tweak the design of your Mailchimp opt-in form on your Squarespace website?
In this video and blog article, you will see how to make your opt-in form a little more pretty. Change colors of the form or make it completely transparent. You will do this all without any code. All you need is to follow the steps and play around with your settings under Design> Site Styles.
063: How to embed an Mailchimp opt-in form on your Squarespace website?
To make the most of your website, it is important to collect emails and build your list. This not only allows you to continue the conversation with your site visitors who now become your email list members, but also enables you to build trust and continue to offer your services, offers, products and other free and useful content such as videos, workshops and live trainings. In this video + blog article, I show you just how to do that.
044: How I am using the One Metric That Matters Framework for better results in my business.
See how you can use the One Metric That Matters Framework for creating better results in your business. I also share the One Metric Tool Kit for you with step-by-step guide, tracking spreadsheet and a video walkthrough.
041: How to Craft A Re-engagement Email to Keep Your List Fresh
From time to time, every online entrepreneur must look at their list of subscribers and make it as up-to-date as possible. Making sure you are sending emails to a group of engaged people is key to a successful email marketing strategy. There are many ways to do it and in the coming weeks I will share with you a content marketing angle for sending re-engagement campaigns.
040: How to Connect Leadbox with Your ConvertKit Form that has a Checkbox
So you want your Leadpages/Leadbox opt-in box set-up in such a way that when someone clicks on it, a form pops up that has a checkbox AND it feeds into a tag inside ConvertKit? Then this video + blog post show you how to do that.
039: How to Add a Checkbox to your ConvertKit Opt-in Form?
In this blog, I show you the steps for setting up checkboxes in a ConvertKit form which then adds the info collected into a tag.
035: Customize Your ConvertKit Email Template With these 5 Videos
If you'd like to customize your ConvertKit Emails to match your brand, this blog is for you. Below I've listed five most asked for videos/tutorials when it comes to customizing the look of emails inside ConvertKit.
Take a look at the following blog posts that have step-by-step directions with screenshots, code for copying into your template as well as complete video walkthroughs.
034: My No. 1 Tip For Writing Email Subject Lines: Give Value
There are tons of ways to write the subject line of an email. And you can experiment to find out just the right way that suits your style. But whether you write long emails or short ones, follow this zen approach to writing subject lines which help to make your email opened, clicked and most importantly valued by your reader.
In every action I take in my business, I ask myself: how can what I am doing right now be of use to my reader. And if you start at this place too, I am confident that whatever you produce will reach the goal you set for it.
So when it comes to writing subject lines for my emails, here's my no. 1 tip...
033: How to Come Up With Email Topics (Free Worksheet)
Brainstorming is a key step in email content creation process. It helps you to get your ideas down on paper, sort through them, select the best ones and throw out the rest or keep them for a future time.
The goal here is to come up with a bunch of ideas without censoring yourself or editing yourself while you are brainstorming. Let's dive a bit deeper and come up with the email topics for an entire month.
032: My Complete Weekly Email Content Creation Process
One of the pillars of a successful email marketing plan is Keeping In Consistent Touch with your audience - by sending them regular emails. Of course, how often you email your list will be based on the stage you are in your business and the frequency that is best suited for your audience.
Whether you email your list once a week, once a month or twice a month, you need to have consistent content going out. But how to come up with new topics and have them all ready without burning the mid-night oil?
Take a look at this complete Email Content Creation Process that I use for my business.
031: How to Create an Evergreen Sales Funnel Using Visual Automation in ConvertKit
In September, I put together an indepth introduction to ConvertKit's new Visual Automation feature. Here is the video recording of it.
030: How to import your lists from Mailchimp to ConvertKit in 22 Mini Steps
Moving lists from Mailchimp to ConvertKit is one of the last steps in any migration project. Watch the video or see the screenshots as I walk you through 22 Quick Steps to bring over your lists from Mailchimp to ConvertKit.
028: How Often Should You Email Your List?
No matter what approach you take to emailing your list, one thing is clear ⏤ you must start writing to your list, regardless of the size of your list.
But how often shall I send an email to my audience?
This is a question that stumps a lot of people.
027: ConvertKit's New Visual Automation - What's the buzz?
In June 2017, ConvertKit announced at the Craft + Commerce Conference that they would release a new feature - the visual automation. Everyone oohed and aahed as the audience gasped (yes, I was one of the nerds getting excited to see the demo). So what's the buzz about? Here's my take...
025: The Power of Daily - What I learned from Sean McCabe
What I learned from Sean McCabe at the Craft + Commerce Conference?
The moment he showed a graph of his income, I knew that I had to start writing daily.