Last week, I talked about the one thing you absolutely must do to understand your audience. And that’s asking them what their challenges are. In blog post 052, I outlined the six things I did to make it easier for my audience to respond to my One question aka “survey” that includs creating a landing page and setting up a form on that landing page on my Squarespace website. Today, I will show you the step-by-step on how to technically set all that up on your Squarespace website.

Do this one thing to get to know the real needs of your audience: Ask them!

For the longest time, I thought that understanding my audience meant researching the type of questions my target audience is asking on online forums, in Facebook groups and on blog comments of other businesses. But I didn’t look at the golden opportunity that lay right at my finger tips - my own email list.