109: How I am simplifying my web design business in 2022
In the course of this year, I will be simplifying my business even further with the aim of streamlining my work, getting more focused on the main priority and being effective during my 4-day work-week. Here are some more details on each so that you know what’s coming up in 2022 and how it will effect you as the participant of the Abundant Creative community, client of my design services or as students of the MWD program.
1| Merge sophiaojha.com and millionairewebdesigner.com websites into one site
You may know my web design services from sophiaojha.com which I have been running since 2016. In November of 2020, I launched my coaching program for web designers along with a new website millionairewebdesigner.com. This is also the website on which I launched the Millionaire Web Designer Directory in 2021 to showcase 25 web designers with various skills such as graphic design, branding, copy writing.
But I continued the blog and offering web design services on sophiaojha.com.
When I created blogs and video tutorials on sophiaojha.com for the coaching program, it seemed more fitting to have those blogs on the millionairewebdesigner.com website. However, the idea of running two blogs was not appealing so I continued to have all articles and videos on the sophiaojha.com site. I started thinking, instead of running two blogs on two sites, how about one blog on one unified site? That’s how I came to the idea of merging the two sites.
So, I’ve now decided to merge the two sites to double the impact of my marketing efforts. I will have both domains go to the same site and I will promote different domains depending on whether I am talking about the Directory or the Coaching Program or my web design services. This way, all traffic comes to one place and I can further benefit the web designers who are on my directory so that clients can find them easily. It will also help me focus my content creation efforts to be all on one site.
Also, I’ve decided to move everything to the new millionairewebdesigner.com site which is built on 7.1 platform while the other was built on 7.0. This is a tall order as I will be moving a blog of 108 articles from the sophiaojha.com site to millionairewebdesigner.com site along with all my supporting pages, service pages and so on. But since 7.1 is where Squarespace, Inc is putting all it’s focus in terms of development, it will be worthwhile to make this switch. I’m carving out three months for this project, as I don’t want to stop all my other client-serving activities to do this. This will be done on afternoons, during my days off.
2| Continue third year of my 4-day work-week but with a different rhythm
Two years ago (Jan 2020), my husband and I chose to follow a 4 day work-week because we wanted to make time for volunteering in our community. This schedule has worked really well for us as we’ve gotten more done in less time, had more time for things outside of our work and also grew our businesses as a result. We would work Monday-Tuesday, take Wednesdays off and then work Thursday-Friday. Looking back, especially in the last six months, I noticed that although it was nice to have a break in the middle of the week, it kinda interrupted the momentum we were creating in our work.
Starting 2022, we will work Monday through Thursday and take Fridays off. It’s an experiment just like the 4 day work-week has been and I am eager to see how this unfolds. Fridays have now been committed to volunteer for the High Country Meditators group where we hold weekly events to help people practice meditation and cultivate positive mind states. Any other free time on Fridays, I will use for merging my websites.
Setting-up the 4-day work-week has not been without its own challenges. There certainly have been weeks when I worked all 5 days or worked into the evenings and weekends as I tried to manage a 4-day schedule. But I have become much better with respecting my own boundaries, being less distracted and more focused. For 2022, we’ve also put into place a hard 5 PM cut-off for ending our work. That’s when we begin taking care of the house and prepping dinner and I am looking forward to seeing how this unfolds as well.
3| 25 minutes for 24 books in 2022
If you are book lover, you need no convincing that books are life-changing. I owe my life to books! But in the hustle-bustle of running my web design business, reading has not been a daily priority. In the last two years, I have made an intentional effort to read 2 books a month but have done it in an irregular manner - squeezing long reading blocks during weekends or on volunteering days.
Now I want to make it a real daily habit. So, I’ve carved out 25 minutes in my morning routine to read. My annual goal is 24 books once again (see the 2021 book list here and for 2020 here), averaging 2 books a month and I think this plan will help me do that.
4| Stick to My Streamlined Offers
As a web designer and and a coach to web designers, I have in the last few years streamlined my service offers. They are:
a. build websites for online entrepreneurs via Website in a Day package or the Two Week Website Package
b. help web designers grow their business through my coaching program
c. teach online entrepreneurs how to build a website in a 90-minute workshop, Squarespace Fundamentals
d. help entrepreneurs migrate their email marketing set up into ConvertKit and help with segmenting, funnels and launch sequences.
I am brimming with tons of ideas for workshops and other focussed offers. So, the challenge will be to stick to my main offers and use all my creative energy to create more resources inside the Millionaire Web Designer program for my web designers. That program is my signature offer for web designers and there's so much I want to share and teach. So I will channel all my efforts into that program.
5| Focus on 1 Social Media Platform Only
You may have read in this blog post how I quit all social media in 2020 and still grew my business. I quit everything but YouTube. Well, later in 2020, I started getting active on Instagram again because a platform (99Designs) wanted to feature my business on their Instagram and then link to mine. So I set one up. Since then I’ve struggled to really maintain a presence there and it’s always a nagging voice in my head that I should publish something for Instagram. It’s simply taking precious brain power and peace of mind so in 2022, I will no longer publish on Instagram.
Instead, I will focus creating content for my website in the form of blogs and videos. The videos will continue to publish on YouTube. This will be my simplified approach to content marketing and keeping my focus on one social media platform. If your social media presence is working for you and your business, I congratulate you. In sharing this, I am in no way preaching that you should do this too. It’s simply what works for me and is a choice I am making for my business. But if it inspires you to reassess your own social media activity, I highly recommend doing so.
6| Focus on the main focus
In 2022, this is what I will be focusing on doing:
a) publishing one video/blog a week
b) serving clients with Web Design and ConvertKit services
c) coaching web designer students
Anything that supports these, I will do. Anything that takes away from these, I will not do.
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These are the six things I am doing to keep my business and life simplified in 2022. There a handful of other things that will support these six and I am so eager to make that effort this year.
How are you simplifying your life and business? Is simplifying a matter at all for you or do you have other aims you are working on? Please share in the comments and enlighten us all in the process. :)
Peace,
Sophia
