102: One Big Reason To Create Content
Recently, I hired a web designer + graphic designer, Anna Roszak, regarding creating a logo for Millionaire Web Designer, my exclusive group coaching program. And we had a great chat about that. But at one point she mentioned how she loves my YouTube videos and that recently a client emailed her asking her about something and she sent her my video tutorial as it explained exactly what she needed.
And this made me so happy. Now, of course, I know that designers share links and resources with their clients. But to hear her share with me how my video helped her solve the client’s problem filled me with utter happiness and satisfaction. This one video that I created saved people time and helped solve a problem! Wow. I am myself amazed at how happy that make me feel. Like super happy.
Watch the short video below:
It’s probably because I create these videos and tutorials and then it’s out in the world. I have to let go of any expectations of how well the video will be perceived, whether it really solves a problem, or whether it will be really helpful and viewed by people. That’s not something I can influence. I know my intention is to solve a question that I have faced or seen my clients face. But whether it has a benefit to others is often not obvious or clear. Plus, right after the video is published there’s no instant data on how many people see it or clicked like and that kind of information remains to be seen until a future date. And so, my mindset around creating content is more like - create it and let it free.
That’s why when Anna shared that very specific instance of how she sent off a link to my video to her client, it filled me with an unexpected delight and it gave me such a high. It’s true satisfaction of knowing that your time creating that content was not wasted. It made a difference! That’s an incomparable feeling.
So there you go - if you were looking for a reason to start or to continue your content creation journey, here’s one more reason: the joy of knowing your content makes a difference.
That’s all for today’s blog! I’m always open to hearing more stories of how my videos, blogs, webinars, etc. have helped you in any way - so send them my way via email or in the comments below.
Have an abundantly creative day!
Sophia
