Beginner’s Guide to Squarespace SEO (PART TWO)

There is so much you can do to help your website appear in search engine results. I covered the first eight steps in part one of this blog + video. Here’s the next installment. Go ahead and put this into place in your own SEO strategy for your business.

Here are all the parts:
1. Go here for Squarespace SEO - Part One (Steps 1-8)
2. You are reading Part Two (Steps 9-16)
3. Go here for Squarespace SEO - Part Three (Steps 17-22 coming next week)
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22 SEO Tips to get found in Google Search Results

SEO is an approach that is more than just a checklist. But a checklist is a good start. We can go deeper into SEO as a strategy and as a mindset approach after the basics are put into place.

Steps 1-8 are found in the previous blog post.

Ramp up your blogging action

9. Publish useful content
This is part of the long-term approach to SEO. When you create useful content, people will find your website and your business becomes highly valuable to your audience

10. Write long-from blog posts of 2000 words or more

Research says that long-form articles tend to be ranked higher because they are more likely to dive deep into a topic rendering that post very useful to the reader.

11. Publish consistently

Aim to publish at least weekly, if you can. Otherwise whatever schedule you choose, try and stick with it for a couple of years. (Yes, a couple of years, at least!).

12. Use shorter URLS

Somehow a url that says sophiaojha.com/seo is perceived better for rankings than: sophiaojha.com/the-article-about-squarespace-that-every-one-should-read

13. Have shorter anchor links

When you link text in the body of your pages or blogs link only a short bit of text. So for example, Squarespace Fundamentals is better than learn about my beginner live workshop called Squarespace Fundamentals.

14. Include links to other content on your site inside your blogs

This helps Google read your site better. So link to different pages on your own site as much as you can (and as much as makes sense).

15. Use only one H1 title
You can use multiple H2 headers but only one for H1.

16. Use multiple heading tags (H2 and H3 Tags)
Break up text using H2, and H3 headers.

Some research that supports point 16:
1. ”Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document” - https://support.google.com/webmasters/answer/7451184?utm_source=wmx_blog&utm_medium=referral&utm_campaign=tls_en_post&visit_id=637013956090808420-4146294996&rd=2

2. https://backlinko.com/search-engine-ranking

Now on to Part Three >> for steps 17-22.

My biggest lesson ⎯ Follow a SEO checklist for each blog post.

In summary: There is a lot you can do to boost your SEO when you set up your blogs. Follow the above steps each time you write a new blog and that will help you content be found better.

Your Turn:

What SEO tips were new to you and which ones have you already put into place! If so, let me know in the comments what your course is all about/will be about. Chime in! I’d love to hear from you!

~ Sophia