To make email marketing targeted to the specific behavior and preferences of your subscribers, tags come in very very handy. It is very quick and easy to create a new Tag inside your ConvertKit, watch this super-quick video to see how you can begin making tags inside ConvertKit.

Al'right, that's it.

Cheers!
Sophia

PS: Let me know in the comments what other tutorials on ConvertKit and Squarespace you'd like to see and I'd be happy to create videos that will help you achieve it.